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Insights for Microsoft end users

Whatever the Microsoft Cloud role, use our guide to benchmark your salary or contact rate, or to uncover what you should be paying employees in your team.

Attraction and retention

To ensure you’re offering a package that attracts Microsoft professionals, it’s essential to understand what candidates seek in their ideal roles. What draws them to a position? What prompts them to leave? And how can Microsoft end users appeal to talent from across the ecosystem?

In this section, we’ll examine what attracts Microsoft professionals to new career opportunities, the perks and benefits they prioritize, and how Microsoft customers secure the talent needed to maximize their technology investments.

What encourages a candidate to take a role?

We asked permanent employees what attracted them to their current role, with the following listed as factors in making the decision:

54%

A better salary and compensation package than my previous role

44%

Opportunities for career progression, development, or a defined career path

38%

For personal development/to expand my skill set and experience

36%

For a new challenge
For a better work-life balance 26%
The chance to work in a challenging role or on a challenging project 23%
To escape a toxic company culture/for a better company culture 18%
To work for a prestigious organization with a great reputation 17%
To gain flexibility in my working hours 17%
To pursue a leadership position 16%
To work in a different industry 15%
The new role was a promotion 15%
To work for an organization with values that align with my own 14%
The opportunity for hybrid or remote flexibility 11%
Other 9%
For a better work-life balance 26%
The chance to work in a challenging role or on a challenging project 23%
To escape a toxic company culture/for a better company culture 18%
To work for a prestigious organization with a great reputation 17%
To gain flexibility in my working hours 17%
To pursue a leadership position 16%
To work in a different industry 15%
The new role was a promotion 15%
To work for an organization with values that align with my own 14%
The opportunity for hybrid or remote flexibility 11%
Other 9%
‘Other’ responses include wanting to relocate.

The importance permanent employees place on workplace benefits has dropped slightly, with 80% of respondents telling us that benefits play an important part in their decision to accept a role, compared to 87% in our previous findings.

What perks entice a candidate to accept a role?

We asked respondents to select the top three perks that would influence their decision to accept a job offer. The most sought-after perks focus on creating a positive work environment that recognizes employees for their hard work and promotes a healthy work-life balance. The leading perks that are likely to motivate candidates to take on a new role include performance-based bonuses, remote work options, and flexible working arrangements. Other valued benefits include:

Bonus (monthly/biannual/year-end bonus)*

37%
Home working

33%
Flexible working hours

26%
Health/medical insurance

24%
Four weeks or more paid time off

17%
Retirement savings plan/401(k) match/pension contributions

13%
Accommodation/housing allowance

11%
Shares in the company/reduced priced shares in the company

11%
Training and development opportunities

11%
Company car

10%
* Bonus structures within the Microsoft community can differ, featuring variations in payout amounts and timing. Entry-level positions generally offer more modest bonuses compared to senior roles, with established positions providing more substantial financial incentives. Permanent employees at end-user organizations typically receive bonuses annually or bi-annually. In contrast, employees of Microsoft partners or independent software vendors (ISVs) may enjoy more frequent bonuses and stronger incentives tied to billable hours.

Are employees looking to change employer?

Almost half (46%) of respondents in permanent roles expect to work for their current employer this time next year, while 30% are actively looking for a new role. A further 7% expect to leave but aren’t currently job hunting, and the remaining 16% are unsure if they will stay or go.

Intent to move employer is higher among those unsatisfied with aspects of their role.

Burnout also has an impact on individuals’ intention to leave an employer. 40% of those who have suffered burnout express some intention to switch, compared to 35% who have not experienced burnout but are considering a move.

What motivates an employee to consider a new role?

For those intending to change employers within the next year—whether actively job searching or contemplating a future move —a salary increase is the primary factor driving their decision to switch.
An increase in earnings 60%
Lack of career and promotional prospects 37%
Lack of leadership and vision 26%
Need new challenges 25%
Working environment/company culture 24%
I'm underutilized in my current role/company 24%
I'm underappreciated in my current company 21%
I want to pursue more interesting/valuable work 20%
To relocate to another country 16%
Lack of exposure to latest Microsoft products 15%
An increase in earnings 60%
Lack of career and promotional prospects 37%
Lack of leadership and vision 26%
Need new challenges 25%
Working environment/company culture 24%
I'm underutilized in my current role/company 24%
I'm underappreciated in my current company 21%
I want to pursue more interesting/valuable work 20%
To relocate to another country 16%
Lack of exposure to latest Microsoft products 15%

On average, those looking to change roles for a pay increase would expect a 24% increase.

How likely are remote professionals to accept a new role that involves working in the office five days a week?

Among those who are currently offered some level of remote working, 41% would be likely to switch to a role that involves working in the office five days a week.

41%

Likely

22%

Neither likely nor unlikely

37%

Unlikely

Takeaways for Microsoft users

With only 46% of Microsoft Cloud professionals expecting to remain with their current employer over the next year, the data shows that there are opportunities for businesses to attract new talent and expand their Microsoft teams.

To make your organization more appealing to those seeking new roles, remember that flexibility is a top priority for high-caliber professionals. Just 41% of Microsoft professionals say they would consider an entirely office-based role, giving companies that offer flexible work arrangements a strong competitive edge.

Unsurprisingly, given the economic challenges faced by much of the world today, a higher salary remains the top motivator for job seekers, with 60% of respondents reporting it as their primary reason to look for new opportunities. However, many also cited limited promotion and development options as a key factor, signaling that businesses can stand out by providing clear career pathways and growth support. Highlighting these career advancement opportunities can help attract the ambitious, growth-oriented professionals highly sought after by today’s Microsoft customers.

Motivation to move from a partner to an end user

More than half (54%, comparable to our previous study) of partner employees would consider working for an end user and cited the following as factors that would encourage them to make this move:

64%

Better work-life balance

56%

Ability to work remotely

42%

Better benefits
Possibility to develop skills across different Microsoft products 40%
More stability 37%
Ownership over a project/system 36%
Consistency 33%
Better career progression opportunities 33%
Better training and learning opportunities 31%
Less stress 25%
Less travel 21%
Other 8%
Possibility to develop skills across different Microsoft products 40%
More stability 37%
Ownership over a project/system 36%
Consistency 33%
Better career progression opportunities 33%
Better training and learning opportunities 31%
Less stress 25%
Less travel 21%
Other 8%

More than half (54%) of Microsoft professionals currently working for a partner expressed a willingness to switch to an end user role, especially if it offers a better work-life balance and remote work options.

This indicates that many job seekers in the partner space are looking for roles with increased flexibility that allows for a better balance between work and personal life. End user organizations aiming to attract these professionals can gain an advantage by promoting flexible working arrangements and a commitment to improving work-life balance.

We also asked the 26% (up from 24%) of respondents who could not see themselves making the move to an end user why they wouldn’t consider it, and their reasons were:

I'm happy in my current role

55%
Lack of variety in the work

43%
A drop in earnings

43%
I prefer consultancy work

40%
I like working with different clients

36%
A lack of flexibility with working hours

32%
I've no interest in working for someone else

19%
Other

4%
Partners can reduce the appeal of end user roles for their employees by addressing the factors that might prompt them to look elsewhere, keeping top talent engaged and satisfied within their organization.

While achieving a better work-life balance through remote or flexible working is a high priority for partner employees, career development is also a key aspiration. To boost retention, partners should prioritize providing employees with as much flexibility as possible in their work schedules, such as remote work options when not required onsite with clients. But regardless of where employees are working, they should always have a clear understanding of their career progression opportunities within the organization and the steps needed to achieve it.

With many partner organizations already prioritizing certifications, leaders can leverage this foundation to create well-defined development pathways across their teams. Certification efforts should not only align with business needs but also demonstrate an investment in employees’ careers. Rewarding certification and skill development, and setting clear growth targets, can empower employees to advance their skills for their benefit.

Discover what motivates end user employees to work for a partner organization.

What do employers need to prioritize to maximize employee happiness and retention?

How satisfied are employees?

We asked our survey participants to rate their job satisfaction across a number of different areas:
Satisfied Neutral Dissatisfied
Colleagues 79% 16% 5%
Working hours 71% 21% 8%
Benefits 65% 22% 12%
Company culture 60% 28% 13%
Training and development 52% 24% 24%
Career progression 49% 30% 21%
Satisfied Neutral Dissatisfied
79% 16% 5%
Satisfied Neutral Dissatisfied
71% 21% 8%
Satisfied Neutral Dissatisfied
65% 22% 12%
Satisfied Neutral Dissatisfied
60% 28% 13%
Satisfied Neutral Dissatisfied
52% 24% 24%
Satisfied Neutral Dissatisfied
49% 30% 21%

The percentage of respondents satisfied with their career progression has dropped to 49%, from 52% in our last study. More respondents are reporting a lack of satisfaction with their training and development too, with 24% now dissatisfied (compared to 22% last time). On a more positive note, colleagues continue to be rated highly by their peers, with 79% of respondents satisfied with their teammates, up from 77% in our previous study.

How do employees rate their job satisfaction year over year?

Satisfied Neutral Dissatisfied
2025 62% 25% 13%
2024 65% 23% 13%
2023 70% 21% 10%
2022 66% 22% 11%
2021 65% 24% 11%

Job satisfaction among Microsoft professionals has fluctuated over the past five years. However, our latest findings show a decline compared to the previous survey, and a further drop from the findings before that. Will this downward trend continue into next year? And how might current broader economic events influence respondents’ ratings next time?

Satisfied Neutral Dissatisfied
62% 25% 13%
Satisfied Neutral Dissatisfied
65% 23% 13%
Satisfied Neutral Dissatisfied
70% 21% 10%
Satisfied Neutral Dissatisfied
66% 22% 11%
Satisfied Neutral Dissatisfied
65% 24% 11%

Expert Insight

Ragnar Heil has been involved in modern working environments and digital collaboration for 25 years and held various roles at Microsoft Germany, before joining HanseVision in 2024 as Business Development Manager Microsoft. A corporate influencer and host of the video live streams ‘Alex & Ragnar Show’ about Modern Workplace and ‘Guardians of M365 Governance’, Ragnar has held the Microsoft MVP award for M365 since 2017 and now also for Copilot.

The concept of Employee Experience has evolved significantly with Microsoft 365’s integration of AI and modern workplace tools. At its core, it encompasses all interactions employees have throughout their employment journey, with particular emphasis on “moments that matter” – critical touchpoints that create lasting positive memories.

Suffice to say, 365 has transformed Employee Experience through AI-driven tools in Microsoft Viva and Copilot, enhancing collaboration and automating workflows for a seamless digital workspace. Unlike general AI tools like ChatGPT, Copilot in Viva is purpose-built for workplace optimization, enabling new ways for employees to interact with their digital environment.

The Viva suite has also redefined learning and development. With Viva Learning, employees receive personalized learning paths through AI-powered recommendations, while Viva Skills allows precise tracking and development of competencies based on LinkedIn profiles and required skillsets. This creates a targeted, impactful professional development experience, with Viva Learning acting as a comprehensive search engine for both formal and informal learning.

Effective implementation of these tools requires a robust technical foundation, including Viva Insights Premium and skilled HR Data Analysts proficient in Power BI. These analysts play a crucial role in translating engagement metrics into insights that drive organizational improvement and measure productivity gains from Copilot investments.

As workplaces increasingly embrace digital transformation, AI and hybrid skills are becoming essential. Future workplaces demand both technical skills and adaptability, with AI-related competencies considered critical by 43% of executives. Investing in employee experience directly impacts business performance, as positive experiences correlate with higher engagement and loyalty—97% of employees report a desire to stay, and 96% show increased engagement, driving productivity and customer satisfaction.

Implementing these solutions successfully requires a holistic strategy that aligns technology with culture and workspace design, and clear success metrics, feedback mechanisms, and flexibility are essential to creating this comprehensive framework. The AI revolution is challenging and demanding, so organizations must focus on adaptability and attentiveness to ensure their workforce remains engaged and productive in an increasingly digital workplace.

How can you boost employee satisfaction?

As an employer, employee satisfaction isn’t something you can afford to leave on the backburner. Its influence is wide spanning—from creating a healthier and more productive work environment to building a more positive employer brand—making it pivotal to your ability to attract and retain professionals from across the ecosystem. By focusing on the areas in which Microsoft professionals are currently most dissatisfied, employers not only ensure that their current team remains excited about coming into work each morning, but also create a workplace that top talent is eager to be a part of. And according to this year’s survey results, Microsoft professionals believe there are some aspects of their role that are still lacking…

Company culture

Cultivating a positive culture requires employers to prioritize recognition, open communication, transparency, and respect. Celebrating achievements—whether big or small—helps employees to feel valued and motivated to contribute their best work, and acknowledging these accomplishments not only boosts morale but also reinforces a sense of purpose and belonging. Enhance this further by cultivating an environment where employees can freely share ideas and feedback is always constructive. Elsewhere, transparency around decision-making builds trust by ensuring employees always understand the “why”, engaging them in company initiatives and business goals more effectively. But above all, your company culture needs to be rooted in respect, creating an inclusive workplace where everyone is empowered to be their happiest, most authentic selves.

Training and development

Time and time again, Microsoft professionals demonstrate their passion for their learning and development—yet year after year, employers continue to fall short in sufficiently supporting their team’s professional growth. The Microsoft ecosystem evolves quickly, meaning employers must ensure in-house skills remain at the cutting edge not only to fulfil professionals’ desires, but also to maximize the value of their investment in the tech. This means that it’s not just about keeping up with the latest trends but futureproofing the business for long-term success. When employees feel supported in their training and development, they are more likely to stay engaged, productive, and committed—all to the benefit of their overall satisfaction. So, employers should be keen to foster this by allocating time for upskilling, offering financial support for certifications, and establishing mentorship programs that encourage knowledge-sharing and support internally.

Career progression

When acquiring these new skills, it’s only natural for employees to want assurance that there’s room for growth and opportunities to advance within the organization. Understanding what the next career milestone looks like, what steps they need to take to reach it, and the support available along the way keeps employees motivated and focused, so it’s essential that they can clearly see their path forward. Career progression within your team should be well-defined, communicated transparently, and accessible to everyone, ensuring that the opportunity for advancement is fair and achievable for all.

Curious about the training and development that Microsoft professionals want from their employers?

How satisfied are employees with their salary?

Under two-thirds (57%) of professionals are satisfied with their salary, compared to half (51%) in our previous survey, while 21% (up slightly from 20%) of respondents are dissatisfied.

How have employees rated their salary satisfaction year over year?
Satisfied Neutral Dissatisfied
2025 57% 22% 21%
2024 51% 29% 20%
2023 62% 23% 15%
2022 59% 23% 17%
2021 29% 23% 17%
Satisfied Neutral Dissatisfied
57% 22% 21%
Satisfied Neutral Dissatisfied
51% 29% 20%
Satisfied Neutral Dissatisfied
62% 23% 15%
Satisfied Neutral Dissatisfied
59% 23% 17%
Satisfied Neutral Dissatisfied
59% 23% 17%
The respondents who are dissatisfied with their salary cited the following reasons:

Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables to allow you to compare your compensation or benchmark your teams’ salaries or rates no matter their role in the Microsoft ecosystem.